Web localization involves much more than just translating.
In order to reach the desired market, a website must be translated into the target language and adapted to suit the target culture.
The overall design of the web page needs to be modified so that the target audience finds it “natural” to browse through. This involves translating text, images and adapting other elements of the website without necessarily changing the site’s structure.
If you need to approach different markets, localizing your website is an investment that can make a difference for your business.